What is the concept of Gamification ?
Gamification is a marketing strategy that involves using game elements to encourage participants to achieve specific objectives in non-game contexts. This approach is based on the idea that playful thinking is an effective lever for stimulating motivation, engagement, and participation in individuals.
Initially used in video games, gamification has quickly expanded to many other fields such as learning, app development, medicine, and many more. Game elements such as challenges and rewards are used to make the experience more engaging and interactive.
Why is Gamification so effective ?
Gamification is particularly effective as it stimulates the attention and concentration of participants. Studies have shown that Gamification tactics can help people retain up to three times more information than in non-gamified contexts. By creating a playful and positive environment, Gamification also encourages participants to participate more willingly and enthusiastically. It creates a sense of belonging to a group and engages individuals in a collective dynamic that promotes exchange and sharing.
Gamification in events:
Already well-known for team building, gamification can also be a relevant tool for other types of events. Used in a more subtle way, this process brings a playful and original touch to an event that ensures better involvement of participants and a more memorable experience, favoring a positive impact in the long term.
During the event, the aim is to create challenges for teams to achieve concrete objectives, with the goal of having an impact in their daily lives afterwards.
Gamification in daily management:
In the context of daily management, Gamification can be an effective tool for strengthening team spirit, fostering a sense of belonging to the company, and promoting a positive work climate. By introducing gamification principles into daily activities, managers can encourage employees to go beyond their limits and focus on common goals, while promoting learning and personal development.
A manager who encourages the adoption of gamification generally obtains adherence to positive and collective goals, making their teams more willing to respond to them.
ACAR's Tips:
Align the game with the image and values of the company
Build a solution that is well adapted to the problem
Appoint a collaborator in charge
Build the process in consultation with your teams
Implement game processes that correspond to each individual's profile
Integrate a reward system
Provide feedback
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